Beet Yield Challenge

The 2017-18 finalists will be announced on the 13th June at Cereals, on the NFU Stand 10:30 - 11:30.

The finalists of the 2017 challenge will be announced at Cereals on the 13th June, 10:30 on the NFU Stand.  The overall Champion Growers will be announced on Wednesday 27th June at the Royal Norfolk Show at 14:00 on the Innovation Hub stand.

Each entrant will receive a bespoke report to help them bridge their own yield gap in future, but in order to help all growers we have produced an overview of all the results which can be downloaded here.


2017 -18 Beet Yield Challenge Report 


Assess your soil and resources and challenge yourself to become a Champion Grower.

This programme is not about the highest yielding crop, it is about managing the resources at your disposal to the best effect.  As an entrant to the challenge we assess your soil capabilities, monitor rainfall, drilling/spraying timings and crop development throughout the growing season to ascertain the potential maximum yield for your sugar beet enterprise. The winners will be determined as those reaching the highest percentage of their theoretical potential yield in their factory area and from them we will choose an overall Country CHAMPION.

Apply for 2018

Download the application form here or for further details 


Sugar beet crops entered into the annual competition are measured through the 'Crop Model' operated by the BBRO for the potential and actual yield.

  • Potential crop yield measured according to soil  type, drilling date, rainfall etc.
  • Each crop entered must be 2 hectare or more  (whole field).
  • Delivered fields (or plot) yield will be measured at factories from growers deliveries.
  • Percentage of potential will then be calculated to show how close to the full potential a field (or plot) has been produced. 
  • Competitors will be split into categories (e.g. individual growers, groups or agronomists).



The programme enables sugar beet growers, agronomists and researchers to work together or individually to find out how best to improve sugar beet yields and share best practice to contribute to the future success of the UK sugar beet crop.

  • In the UK sugar beet crops have produced 145 tonnes per hectare but the average is less than half of this.
  • Identifying the detail in how the winning crops are grown will define the differences in best practice versus average practice providing the information advisers and growers need to make a step change towards higher yields.



The competition runs annually with each crop year being an entry for that season.  

A winner will be chosen from each factory area with the title of CHAMPION Sugar Beet Grower being awarded to the entrant reaching the highest percentage of their theoretical potential yield for the whole country.  The Champion and the factory area winners will accompany representatives from the sponsoring organisations on a study tour in Europe. 

GOOD LUCK to all Beet Yield Challenge entrants for this year.   

Share on
BBRO is a not for profit making company.
We are set up jointly by British Sugar plc and the National Farmers' Union.

British Sugar
National Farmers' Union