Beet Yield Challenge

The winner of the first BYC has been announced as...


...Will Jones of Salle Estate, finalist for the Cantley factory and overall Sugar Beet Champion Grower for 2017-18.  Will and team are pictured with Poul Hoveson, Estate Manager (left) and Simon Bowen, BBRO (right).

Other factory finalists in the is close run challenge were:

Bury - Guy Hitchcock

Newark - David Mawer

Wissington - Mark Means

The top four growers will be travelling to Spain later in the year as part of their prize.  

All entrants have received a bespoke report, the details of which have been combined to provide the following document for all growers.


2017 -18 Beet Yield Challenge Report 


Assess your soil and resources and challenge yourself to become a Champion Grower.

This programme is not about the highest yielding crop, it is about managing the resources at your disposal to the best effect.  As an entrant to the challenge we assess your soil capabilities, monitor rainfall, drilling/spraying timings and crop development throughout the growing season to ascertain the potential maximum yield for your sugar beet enterprise. The winners will be determined as those reaching the highest percentage of their theoretical potential yield in their factory area and from them we will choose an overall Country CHAMPION.

Entries for 2018-19 now closed.  For further details or to register interest for next year please email: 


Sugar beet crops entered into the annual competition are measured through the 'Crop Model' operated by the BBRO for the potential and actual yield.

  • Potential crop yield measured according to soil  type, drilling date, rainfall etc.
  • Each crop entered must be 2 hectare or more  (whole field).
  • Delivered fields (or plot) yield will be measured at factories from growers deliveries.
  • Percentage of potential will then be calculated to show how close to the full potential a field (or plot) has been produced. 
  • Competitors will be split into categories (e.g. individual growers, groups or agronomists).



The programme enables sugar beet growers, agronomists and researchers to work together or individually to find out how best to improve sugar beet yields and share best practice to contribute to the future success of the UK sugar beet crop.

  • In the UK sugar beet crops have produced 145 tonnes per hectare but the average is less than half of this.
  • Identifying the detail in how the winning crops are grown will define the differences in best practice versus average practice providing the information advisers and growers need to make a step change towards higher yields.



The competition runs annually with each crop year being an entry for that season.  

A winner will be chosen from each factory area with the title of CHAMPION Sugar Beet Grower being awarded to the entrant reaching the highest percentage of their theoretical potential yield for the whole country.  The Champion and the factory area winners will accompany representatives from the sponsoring organisations on a study tour in Europe. 

GOOD LUCK to all Beet Yield Challenge entrants for this year.   


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We are set up jointly by British Sugar plc and the National Farmers' Union.

British Sugar
National Farmers' Union