The British Beet Research Organisation (BBRO) implements and commissions research specifically for the UK sugar beet industry. We share the results with growers and advisors at meetings, demonstration farms and events and through our regular publications.
BBRO identifies, commissions and evaluates research projects and by effective knowledge exchange ensures best practice to maximise yield return for UK sugar bet growers.
Our programme of work is designed to increase the competitiveness and profitability of the UK grower and processor in a sustainable and environmentally acceptable manner.
Based at the Norwich Research Park, we interact with leading scientists and, collaborate with Universities and research institutes at a local and international level.
We share the research results with sugar beet growers through our publications and at our events.
The strategic direction of BBRO is defined by the industry related Stakeholder Board, reviewing new technology and issues/threats to the crop and evaluating potential impact and value to the industry. Work is delivered by a small staff team, both internally and through collaboration. The Technical Board monitors the scientific rigour of our research programme, ensuring good value and timely results are delivered.