About Us

BBRO is on the move

BBRO has been given an opportunity to move our office and lab across the Norwich Research Park to a new location in the Centrum Building (NRP Zone 2).  The move will take place w/c 14 June so any visitors to BBRO from w/c 21 June will be to our new location.  There are new instructions for visitors and these can be found on our contacts page.

Our new address is: BBRO, Centrum, Norwich Research Park, Norwich, NR4 7UG


Phone numbers and email addresses will remain unchanged.

Centrum offers us several benefits over the Innovation Centre including a much more modern building (only 7 years old), much better visitor and staff parking, a serviced reception, a lovely canteen, great meeting areas and is generally a much nicer environment for staff and visitors alike.  In a nutshell there is no downside for BBRO and in terms of occupation costs (rent, service charge, insurance and business rates) this also remains the same.


 BBRO and COVID-19 – update 24th March 2021

Staff will start to return to our BBRO offices from Monday 29th March 2021.  However, this will be on a phased return and not all staff will be in every day, with the remainder still working from home.  We are still encouraging virtual meetings and remain very vigilant about face-to-face contact until we are out of full lockdown, which is currently planned for 21st June 2021.  We will however be continually reviewing the situation and adhering to government guidelines should anything change.

To get in touch with us please see the contact details for our team and we will be happy to hear from you.  We want to reassure you that Team BBRO are working hard on your behalf as usual and, while complying with all the current restrictions, we are continuing to carry out research work, analyse recent results and deliver new information to growers.

BBRO summer field events

We are hoping to be able to organise some field events later in the summer.  It is likely these will again be run in small groups with pre-booking necessary and allocated time slots for delegates.  Please keep an eye on the events page and look out for BBRO emails to inform you of what’s coming up.

We are, as always, at your service and ‘by your side’ with your sugar beet crop.

Please refer to our contact us page for direct staff contact details. 


The BBRO is a non-profit making company set up jointly by British Sugar plc (BS) and the National Farmers' Union (NFU).  



BBRO has a team of scientists and field trials operators that work hard to conduct robust research projects and deliver technical information through a wide range of knowledge exchange activities e.g. technical publication, summer open days, winter conferences, demonstration farm events and a range of social media activities. 


The BBRO Executive Board provides guidance on the strategic direction of the organisation and its members are responsible for setting the levy.  Working alongside this, the Stakeholder Committee provides guidance on future industry priorities and oversees BBRO’s funded programme of research and knowledge exchange activities.


To ensure BBRO’s research programme remains aligned with the industry needs we welcome feedback or comments on any of our current activities or suggestions for new work that will help to deliver our strategic objectives.  You can contact us via email at info@bbro.co.uk


From Our Beetcast

An insight into the world of sugar beet production in the UK, hosted by the British Beet Research Organisation (BBRO). This monthly production provides an overview of the industry with timely updates and future forecasts to support sugar beet growers. Hear from BBRO scientists and the field team, plus grower updates and industry comment.

BeetCast (May): Varieties in action: A growers view

Drilling complete at BBRO Demo Farms and preparation underway for the summer events. We meet site host, grower Bill Legge at Wallington Hall to discuss how he selects his varieties and what he is hoping to gain from having the BBRO team 'on-farm'.

BBRO is a not for profit making company.
We are set up jointly by British Sugar plc and the National Farmers' Union.

British Sugar
National Farmers' Union