About Us

The BBRO is a non-profit making company set up jointly by British Sugar plc (BS) and the National Farmers' Union (NFU).  The objective of the BBRO is to commission and implement research and technology transfer designed to increase the competitiveness and profitability of the UK sugar beet industry in a sustainable and environmentally acceptable manner. 

BBRO has a strong team of scientists and field trials operators that work hard to conduct robust research projects and deliver technical information through a wide range of knowledge exchange activities e.g. technical publication, summer open days, winter conferences, demonstration farm events and a range of social media activities. 

The BBRO Executive Board provides guidance on the strategic direction of the organisation and its members are responsible for setting the levy.  Working alongside this, the Stakeholder Committee provides guidance on future industry priorities and oversees BBRO’s funded programme of research and knowledge exchange activities.

BBRO’s Strategic Objectives:

1. BBRO has an unrivalled team of experts that are respected within the industry
2. BBRO delivers relevant and targeted research
3. BBRO helps to deliver a thriving home-grown sugar industry

BBRO’s Core Outcomes:

• BBRO experts are trusted and the ‘go to’ people for independent information for growers and industry partners
• Senior staff are recognised internationally for their expertise
• Government views BBRO as an exemplar agriculture R&D model
• Research is communicated and drives best practice
• Research helps the industry maximise yield potential and profitability
• Information is tailored to the needs of the stakeholders
• Horizon-scanning for the latest innovation and technologies
• Sugar beet remains a competitive break crop for the grower
• Sugar beet supply remains competitive against other countries for the processor
• BBRO seeks to maximise the positive environmental impact of sugar beet growing 

To ensure BBRO’s research programme remains aligned with the industry needs we welcome feedback or comments on any of our current activities or suggestions for new work that will help to deliver our strategic objectives.  You can contact us via email at info@bbro.co.uk