About Us

Whilst 2020 has been a difficult year for many growers, the approval of Cruiser SB (subject to conditions) brings hope of a better crop for growers in 2021.  However, the seed treatment is only part of the strategy to protect the crop this year. 

Growers are urged to follow the BBRO's 5-point-plan to mitigate the risks and improve yield.

For further details click here   



BBRO and COVID-19 – update 11th January 2021

Our BBRO offices (Bexwell and Norwich) still remain closed to visitors.  To get in touch with us please see the contact details for our team and we will be happy to hear from you.  We want to reassure you that Team BBRO are working hard on your behalf as usual and, while complying with all the current restrictions, we are continuing to carry out research work, analyse recent results and deliver new information to growers. 

BBRO winter technical events

In light of the COVID-19 situation we are not be able to deliver face to face technical events this winter, however we will still be delivering key information via virtual events, videos, podcast and other publications.  Please keep an eye on the events page and look out for BBRO emails to inform you of what’s coming up.

We are, as always, at your service and ‘by your side’ with your sugar beet crop.

Please refer to our contact us page for direct staff contact details. 


The BBRO is a non-profit making company set up jointly by British Sugar plc (BS) and the National Farmers' Union (NFU).  



BBRO has a team of scientists and field trials operators that work hard to conduct robust research projects and deliver technical information through a wide range of knowledge exchange activities e.g. technical publication, summer open days, winter conferences, demonstration farm events and a range of social media activities. 


The BBRO Executive Board provides guidance on the strategic direction of the organisation and its members are responsible for setting the levy.  Working alongside this, the Stakeholder Committee provides guidance on future industry priorities and oversees BBRO’s funded programme of research and knowledge exchange activities.


To ensure BBRO’s research programme remains aligned with the industry needs we welcome feedback or comments on any of our current activities or suggestions for new work that will help to deliver our strategic objectives.  You can contact us via email at info@bbro.co.uk


From Our Beetcast

An insight into the world of sugar beet production in the UK, hosted by the British Beet Research Organisation (BBRO). This monthly production provides an overview of the industry with timely updates and future forecasts to support sugar beet growers. Hear from BBRO scientists and the field team, plus grower updates and industry comment.

BBRO (December) BeetCast: Benefiting from beneficials

With aphids and virus very much at the forefront of our minds we speak to grower Tom Clarke about introducing an army of beneficials to the crop, and how his fields with under-sown barley fared. We also take a trip to harper Adams University to hear from PhD student Paul Chunga re cell wall integrity.

BBRO is a not for profit making company.
We are set up jointly by British Sugar plc and the National Farmers' Union.

British Sugar
National Farmers' Union